Digital happenings this week from Lenovo, Tiger Beer, RIM, Y&R and more

Lenovo has appointed We Are Social as its global social media agency of record, following a four-way competitive pitch. It marks another big win for the agency, which also recently picked up the global account for Tiger Beer. We Are Social will manage Lenovo’s social media activities at a global level, with the strategic partnership being led from the agency’s Singapore and New York offices.

Tiger Beer is giving in-store marketing a shot with a first-of-its-kind LCD chiller, created by iDisplay Systems for its packaged beer in convenience chain 7-Eleven in Singapore. It is aimed at engaging consumers and enhancing their purchasing experience.

Branding and design technology agency Frog compiled a list of tech trends sourced from its employees around the world that it believes will affect the way we do business in 2013. Some of the highlights are smarter smartphone accessories, a new type of “patina”, more humanistic human-computer interaction and invisible apps.

Research In Motion (RIM) has localised its global 'Action starts here' brand campaign in China to emphasise BlackBerry as a brand that supports consumers in getting things done. The concept of the online-only campaign is meant to showcase BlackBerry as more than just a smartphone, but a device for goal-oriented people to get more out of life via time management and social engagement.

Y&R’s Zed Pod initiative, an in-house digital agency designed to capture the best local digital graduates, has been rolled out in Vietnam. It marks the second market the initiative has launched in following the introduction of the scheme in Indonesia and The Campaign Palace in May.

The creative technology agency DTDigital restructures and rebrands as DT, planning an expansion in the region through a new service model. DT is establishing 15 practice areas, each headed by an "industry leader", to "optimise every aspect of these ‘digital ecosystems’".

Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences. The platform was created in collaboration and partnership with Dentsu, and supported by advertisers including Intel and Daiichikosho.

VeNA, the online video and entertainment company, is expanding its Asia-Pacific network with a Hong Kong office, led by Georgina Elrington as head of operations and technology, who will mainly focus on managing the increasing technology and product needs of both advertisers and publishers.