An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.
Adaptation may be key to BAT's globalisation push.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
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