Helen Roxburgh
Apr 2, 2018

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.

L-R: Alibaba chairman Jack Ma, Tencent’s HQ in Shenzhen; Baidu chairman and CEO Robin Li Yanhong

In China, three tech titans have extended their business reach into almost every area of life. The dominance of Baidu, Alibaba and Tencent, known collectively as BAT, is impressive. Shares in the BAT trinity rocketed to a combined valuation of nearly US$1 trillion last year, while Alibaba and Tencent now together account for nearly a third of the MSCI China index. Over 60% of digital advertising spend in China goes to BAT, according to eMarketer....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Online video ad spend growth slows: Zenith
Premium
1 hour ago

Online video ad spend growth slows: Zenith

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.

Premium
FreemanXP announces more hires for China
Premium
2 hours ago

FreemanXP announces more hires for China

Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.

Premium
Singapore Tourism Board and Alipay join forces
Premium
2 hours ago

Singapore Tourism Board and Alipay join forces

Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.

Premium
Kairos acquires facial recognition startup, expands into Singapore
Premium
2 hours ago

Kairos acquires facial recognition startup, expands ...

“Asia is home to over half the world’s 'digital population'. So, it's a massive opportunity for us."