Helen Roxburgh
Apr 2, 2018

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.

L-R: Alibaba chairman Jack Ma, Tencent’s HQ in Shenzhen; Baidu chairman and CEO Robin Li Yanhong

In China, three tech titans have extended their business reach into almost every area of life. The dominance of Baidu, Alibaba and Tencent, known collectively as BAT, is impressive. Shares in the BAT trinity rocketed to a combined valuation of nearly US$1 trillion last year, while Alibaba and Tencent now together account for nearly a third of the MSCI China index. Over 60% of digital advertising spend in China goes to BAT, according to eMarketer....

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