REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards.
Javed Iqbal's efforts to serve the unbanked in Bangladesh have served his brand well.
United Commercial Bank and Grey Dhaka produced a series of illustrations and a rousing musical anthem for the country's frontline workers.
With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.
Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins