Apr 4, 2024

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

May 26, 2022

A campaign to curtail dengue with curtains

Akash Digital and Grey Bangladesh sought inspiration from the African wild to tame a dengue epidemic.

Apr 28, 2022

Call me be my name, say women in Bangladesh

An activation to restore importance of one’s name is a noble cause to champion—yet to Ad Nut, this campaign feels a little hollow.

Nov 18, 2021

Creative Minds: How Jaiyyanul Huq defied desi expectations to end up where he belongs

The ECD at Grey Dhaka answers 11 of our questions. Learn about how a friend's sister got him into advertising, the worst thing he ever did for money, what he hears inside his head and why his cat's called Freddie.

May 31, 2021

Bangladesh: Local brands shine in a market that's rapidly going digital

Despite reeling from the pandemic, the South Asian nation has continued to punch above its weight, but needs to up its creative game to be taken seriously.

Mar 23, 2021

Bangladesh retailer Aarong aims for global appeal

REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.