SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
As usual, Apple isn't first to market. Will its smartwatch work market magic?
The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.
Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.
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