apple watch

Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

Mar 10, 2015

The competitive landscape for Apple Watch

As usual, Apple isn't first to market. Will its smartwatch work market magic?

Nov 21, 2014

Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.

Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.