Mason Lerner
Nov 21, 2014

Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.

Fitbit gets jump on Apple Watch with global branding push

Ahead of the Apple Watch and other wrist-hugging contenders, Fitbit is shoring up its dominant position in the wearable fitness device space.

The brand has launched its first global advertising campaign, titled "Find Your Fit." Fitbit VP of Global Marketing Tim Rosa told Campaign the new branding push focuses on how its range of offerings match the eclectic needs of different athletes.

"We control 70 percent of the market share, so there is already a lot of awareness," Rosa said. "Our campaign is meant to communicate that fitness means different things to different people." Fitbit is active in 48 countries.

Read the full article and see the brand's ad at Campaign US

 

Source:
Campaign US

Related Articles

Just Published

3 hours ago

UK Chancellor launches crackdown on 'misleading' ...

Cryptocurrency will be held to the same advertising standards as stocks, shares and insurance, government decrees.

12 hours ago

Lynn Lewis elevated to global CMO of Mediabrands as ...

DeMiero joins from Publicis agency Hawkeye.

12 hours ago

AnalogFolk Group launches global behavioural ...

MindWorks will apply behavioural economics to marketing strategy.

12 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.