Robert Clark
Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

Metalworks’ Provolv sensor aims to tap into 50 million cricket players

For once the buildup is probably right. We stand at the edge of a hyper-connected, ultra-targeted era in digital marketing. Wearables are the key. 

For now this fast-emerging category is confined mostly to health and fitness, and includes external devices such as smart watches, fitness bands and Google Glass, and less-visible tech such as sensors in shoes and clothing. 

But even in these early days most marketers cite two basic...

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