Robert Clark
Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

Metalworks’ Provolv sensor aims to tap into 50 million cricket players

For once the buildup is probably right. We stand at the edge of a hyper-connected, ultra-targeted era in digital marketing. Wearables are the key. 

For now this fast-emerging category is confined mostly to health and fitness, and includes external devices such as smart watches, fitness bands and Google Glass, and less-visible tech such as sensors in shoes and clothing. 

But even in these early days most marketers cite two basic...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on...the AIA Great European Carnival
Premium
1 day ago

What it's like to work on...the AIA Great European ...

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Premium
AccorHotels seals partnership with Tennis Australia
Premium
1 day ago

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
Independents shine alongside the majors in ANZ
Premium
2 days ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
2 days ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.