In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.
Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.
SPIKES ASIA - We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said.
GLOBAL - After nine years as head of BBDO in Asia, Chris Thomas has been appointed CEO of the Americas for the agency. He will be replaced by Jean-Paul Burge as Asia chairman and CEO.
ASIA-PACIFIC – Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling.
GLOBAL - BBDO CEO Andrew Robertson and chief creative officer David Lubars sat down with Campaign for the final of four interviews with global industry leaders, which launched on Campaignasia.com this week.
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