andrew robertson

Jan 11, 2024

Why BBDO chief Andrew Robertson sees such value in humour

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.

Apr 4, 2023

BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies

In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.

Nov 14, 2020

BBDO CEO Andrew Robertson skills up agency during a pandemic

Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.

Sep 9, 2015

Marketers: Retain a sense of fear and learn to manage risk

SPIKES ASIA - We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said.

Mar 3, 2015

BBDO's Chris Thomas steps up to head the Americas amid regional changes

GLOBAL - After nine years as head of BBDO in Asia, Chris Thomas has been appointed CEO of the Americas for the agency. He will be replaced by Jean-Paul Burge as Asia chairman and CEO.

Sep 17, 2012

Charles Dickens on Twitter? What the ad world can learn from the literary legend

ASIA-PACIFIC – Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling.