While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.
Ford will oversee the company's advertising partnerships and key accounts.
The companies will work together to provide deeper insight into consumer behaviour online.
MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.
Singtel subsidiary also makes a series of executive appointments including noted AI expert Domenic Venuto from IBM Watson.
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
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