Jun 1, 2016

7 highlights from the 2016 AMES conference

Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.

May 31, 2016

2016 AMES Awards winners announced

A single agency scooped up Agency of the Year honours for Effectiveness, Media Strategy and Digital Strategy at the just-concluded AMES (Asian Marketing Effectiveness and Strategy) Awards ceremony.

May 31, 2016

AMES 2016: Unified ecosystems the key to true disruption

An underappreciated difference between innovation and disruption took centre stage as the 2016 Asian Marketing Effectiveness and Strategy (AMES) conference kicked off this morning in Singapore.

Apr 19, 2016

AMES shortlist released

SINGAPORE - The juries for the AMES (Asian Marketing Effectiveness and Strategy) Awards have released their shortlist for 2016, putting 324 entries from around the region into contention. The winners will be announced on 31 May.

Mar 31, 2016

AMES Awards receives record number of entries

SINGAPORE - Hopefuls in 20 countries have submitted a record 1,231 entries to the 2016 Asian Marketing Effectiveness & Strategy Awards, a 10 per cent increase over last year.

Mar 14, 2016

AMES announces first speakers

The Asian Marketing Effectiveness & Strategy (AMES) Conference & Awards, taking place on 31 May in Singapore, has announced its first 10 confirmed speakers.