aig
All Blacks flash rainbow colours in support of AIG diversity campaign
TBWA/Hakuhodo developed a fabric that appears black but shows rainbow colours when stretched.
AIG sets the All Blacks loose on Tokyo citizens
Hard hitting in a different vein to your average insurance ad.
AIG picks Havas Media’s Arena for Indonesia media duties
JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.
ZenithOptimedia Beijing wins US$28 million media account
BEIJING - ZenithOptimedia Beijing expands its client portfolio to the finance sector by securing a one-year media account for New China Life Insurance (NCI 新华保险). The company is the third largest insurance firm in China, and its monitored media adspend was US$28 million (RMB 175 million).
Learning new lessons in controlling brands
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.
Prudential fails in AIA bid, future of pitches uncertain
ASIA-PACIFIC - British insurer Prudential's attempt to buy the Asian unit of US group AIG - AIA - has ended in failure.
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