TBWA/Hakuhodo developed a fabric that appears black but shows rainbow colours when stretched.
Hard hitting in a different vein to your average insurance ad.
JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.
BEIJING - ZenithOptimedia Beijing expands its client portfolio to the finance sector by securing a one-year media account for New China Life Insurance (NCI 新华保险). The company is the third largest insurance firm in China, and its monitored media adspend was US$28 million (RMB 175 million).
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.
ASIA-PACIFIC - British insurer Prudential's attempt to buy the Asian unit of US group AIG - AIA - has ended in failure.
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