Apr 26, 2018

All Blacks flash rainbow colours in support of AIG diversity campaign

TBWA/Hakuhodo developed a fabric that appears black but shows rainbow colours when stretched.

Apr 3, 2017

AIG sets the All Blacks loose on Tokyo citizens

Hard hitting in a different vein to your average insurance ad.

Dec 9, 2013

AIG picks Havas Media’s Arena for Indonesia media duties

JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.

Aug 23, 2012

ZenithOptimedia Beijing wins US$28 million media account

BEIJING - ZenithOptimedia Beijing expands its client portfolio to the finance sector by securing a one-year media account for New China Life Insurance (NCI 新华保险). The company is the third largest insurance firm in China, and its monitored media adspend was US$28 million (RMB 175 million).

Nov 11, 2010

Learning new lessons in controlling brands

Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of, looks at how brands live and die in the public domain, no longer controlled by corporations.

Jun 4, 2010

Prudential fails in AIA bid, future of pitches uncertain

ASIA-PACIFIC - British insurer Prudential's attempt to buy the Asian unit of US group AIG - AIA - has ended in failure.