advice

Jan 14, 2020

My 10 best pieces of career advice for young agency folk

F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.

Nov 13, 2018

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

Jul 20, 2017

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

Jun 23, 2017

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

Jun 2, 2017

Why advertising can't drive China purchases

Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.

May 4, 2017

Foreign media in China: friend not foe

A few pointers to facilitate working with members of the media in China.