David Blecken
Nov 13, 2018

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

While looking to move brand-side is a frequent goal of many agency employees seeking a more balanced working existence, the reality may not live up to expectations (Shutterstock)

Senior advertising executives have always been fond of touting the personal rewards to be had in their industry buzz, variety of work, exposure to a wide range of other industries, the chance to “let your creativity fly” in a way that you can’t in most areas of business. Working in an agency should be, and often is, stimulating and enjoyable. But not for everyone.

With their constant pressure, constraints and increasingly low margins, agencies are...

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