Andreas Krasser
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Can Hong Kong become Asia's creative world city?
In a hard-hitting critique, DDB's Andreas Krasser argues that insularity is suffocating Hong Kong's creative potential. "Nobody likes the ‘let me show you how it’s really done’ guy," he writes, urging humility, cultural understanding, and a diverse workforce to ignite a creative revolution in the SAR.
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Agency CEO confessions: Reflections on four years ...
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.
Getting punched in the face: 8 lessons from a rough ...
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
My 10 best pieces of career advice for young agency ...
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Agency innovation: You must un-learn what you have ...
DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.
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