activism

Sep 18, 2020

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.

Aug 13, 2020

Ben & Jerry’s hits out at UK politician over migrant crossings

"People cannot be illegal", the Unilever ice-cream brand said as it called for more safe routes for refugees.

Nov 14, 2019

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Sep 20, 2019

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

Jan 17, 2019

China execs want their CEOs to speak out—way more than UK and US

CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.

Jun 6, 2017

PR360 kicks off activism and trust debate

More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.