After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.
"People cannot be illegal", the Unilever ice-cream brand said as it called for more safe routes for refugees.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
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