At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.
SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).
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