activism

Nov 14, 2019

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Sep 20, 2019

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

Jan 17, 2019

China execs want their CEOs to speak out—way more than UK and US

CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.

Jun 6, 2017

PR360 kicks off activism and trust debate

More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.

May 29, 2017

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

Aug 27, 2012

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'

SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).