EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
Apple’s revenue in China jumped a staggering 87 percent to $17.7 billion, propelled by strong demand for its first 5G smartphone.
The two-day event looked at some of the hottest tech and digital marketing trends in APAC and beyond.
The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.
Huawei's comms leaders for the UK and Denmark have both stepped down - the latter apparently over the issue of facial recognition technology that would reportedly flag up members of China's Uighur minority to the Chinese government.
Though it has been hyped prematurely, the 5G wave is starting to arrive, especially in China. MediaMonks Shanghai's business director and technical director offer a clear-eyed view of the ways it will change digital experiences.
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