Marketing Opinions Analysis
Rico Chan
Jan 29, 2021

Omnichannel adtech, ecomm innovation, privacy and 5G: 2021 marketing trends

The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

5G: A realistic look at how it will impact marketing
Nov 6, 2020
Ron Lee

5G: A realistic look at how it will impact marketing

Global forecast: Telco marketing and the rollout of 5G
The Information
May 6, 2022
Jyoti Rambhai

Global forecast: Telco marketing and the rollout of 5G

Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer
Oct 15, 2020

Forrester 2021 predictions: Integration of ...

How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Just Published

New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good
2 hours ago
Kyle O’Brien

New Zealand Herpes Foundation wins Lions Health and ...

The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
2 hours ago
Kyle O’Brien

Vaseline wins Cannes Lions Health and Wellness ...

The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
3 hours ago
Kyle O’Brien

Viagra takes home the Pharma Grand Prix at 2025 ...

The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
5 hours ago
Nikita Mishra

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.