Steve Yi
Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

Recent news around the coming of 5G networks has been dominating global tech media headlines, with many postulating how it will apply to everyday life.

The main impacts focus on the speed of downloading and transmitting data, especially video, particularly affecting new players in the video streaming market. Game streaming platforms and giants like Google will be dramatically affected.

The big question that remains for agencies and other marketing communications companies, is...

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