Dec 20, 2023

The secrets of a sticky brand: 3M’s CMO on her MO in challenging times

Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.

Nov 18, 2020

40 Under 40 2020: Agnisha Ghosh, 3M

Moving from agency-side roles to a lead marketing spot at a major MNC manufacturer, Agnisha Ghosh is helping to lead a traditionally run B2B business through a digital transformation.

Apr 28, 2015

Romantic stationery: A Post-it proposal in Korea

KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.

Jul 31, 2013

ADK Taiwan creates retro love story for 3M water purifier

TAIWAN - ADK Taiwan has created a 25-second TVC and three-minute online video titled '在水一方' (Purest Love), which adopts the style of a 1970s Taiwanese romantic film to raise awareness of 3M's Filitrete water purifier.

Jun 10, 2013

3M laundry detergent ad shows 'graphic' violence done to clothes

ADK Taiwan (聯旭廣告) has launched a new TVC for 3M’s laundry detergent and water filters, which shows the damage done to clothes by ordinary alkaline detergents.

Jul 20, 2012

3M’s consumer and office unit appoints Wunderman for digital duties

ASIA-PACIFIC – 3M’s consumer and office eHub in Asia-Pacific has selected Wunderman as its preferred digital agency partner.