Moving from agency-side roles to a lead marketing spot at a major MNC manufacturer, Agnisha Ghosh is helping to lead a traditionally run B2B business through a digital transformation.
KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.
TAIWAN - ADK Taiwan has created a 25-second TVC and three-minute online video titled '在水一方' (Purest Love), which adopts the style of a 1970s Taiwanese romantic film to raise awareness of 3M's Filitrete water purifier.
ADK Taiwan (聯旭廣告) has launched a new TVC for 3M’s laundry detergent and water filters, which shows the damage done to clothes by ordinary alkaline detergents.
ASIA-PACIFIC – 3M’s consumer and office eHub in Asia-Pacific has selected Wunderman as its preferred digital agency partner.
GREATER CHINA - The arrival of iconic leader TH Peng as chairman and CEO of Grey Greater China has been followed by the announcement of another major hire: Pratik Thakar as executive VP/chief strategy and innovation officer for Greater China. His role begins in April.
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