Wunderman will support 3M’s eHub in its digital activity, providing strategy development, creative design, production and execution services.
The aim is to drive brand awarenes and consumer engagement amongst all of its strategic brands.
The consumer and office hub is one of 3M's six big business units. It is responsible for managing brands like Post-it, Scotch, Scotch-Brite and Nexcare.
Enrique Pinilla, eHub Head of 3M’s Consumer & Office Business for APAC, told Campaign Asia-Pacific that Wunderman really understood the meaning of partnership working.
He said, “This is something I have always been big advocate for. It's important to work with an agency that has the same beliefs and mantra around digital. And do digital in the right way.”
Nimesh Desai, general manager of Wunderman Singapore, added, “We believe in operating as an extension of the eHub team at 3M. The engagement as we see it will be akin to two sides of the same coin and we will operate in perfect step with the eHub team.”