Susie Sell
Jul 20, 2012

3M’s consumer and office unit appoints Wunderman for digital duties

ASIA-PACIFIC – 3M’s consumer and office eHub in Asia-Pacific has selected Wunderman as its preferred digital agency partner.

3M’s consumer and office eHub appoints Wunderman
3M’s consumer and office eHub appoints Wunderman

Wunderman will support 3M’s eHub in its digital activity, providing strategy development, creative design, production and execution services.

The aim is to drive brand awarenes and consumer engagement amongst all of its strategic brands.

The consumer and office hub is one of 3M's six big business units. It is responsible for managing brands like Post-it, Scotch, Scotch-Brite and Nexcare.

Enrique Pinilla, eHub Head of 3M’s Consumer & Office Business for APAC, told Campaign Asia-Pacific that Wunderman really understood the meaning of partnership working.

He said, “This is something I have always been big advocate for. It's important to work with an agency that has the same beliefs and mantra around digital. And do digital in the right way.”

Nimesh Desai, general manager of Wunderman Singapore, added, “We believe in operating as an extension of the eHub team at 3M. The engagement as we see it will be akin to two sides of the same coin and we will operate in perfect step with the eHub team.” 


Related Articles

Just Published

5 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.

5 hours ago

Pizza Hut becomes ‘official sponsor of dominoes’

The campaign was created by Iris Worldwide.

5 hours ago

Tim Irwin steps down as EssenceMediacom EMEA chief ...

Irwin will depart at the end of the summer, when he will move away from a full-time career.