2022

1 day ago

Adam & Eve/DDB prioritises growth in 2022 with three senior appointments

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

1 day ago

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Jan 11, 2022

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

Jan 6, 2022

Outlook 2022: Key themes for APAC creativity

We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.

Jan 5, 2022

6 PR agencies to watch out for in 2022

These agencies mirror the growing need for personalised and thoughtful communications that centre around purpose, inclusivity, and sustainability.

Jan 5, 2022

We read a bunch of 2022 trend reports so you don't have to

We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.