Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.
These agencies mirror the growing need for personalised and thoughtful communications that centre around purpose, inclusivity, and sustainability.
We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.
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