For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

The president and managing director reflect on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Consumers say role of platforms is key as distrust grows over suspicious ads.

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

There are no plans to remove agency brands.

HoYoverse, Havas Group ANZ, Kantar, Sandpiper Group, Amplify, Gong Cha, and more, in our weekly collection of people moves and account news.

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.

The Big Game is no longer the idea — it’s the amplifier.

Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.

Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.

The global brand is recognised for its creative ambition and impact across APAC.

CEO talks to Campaign after increasing revenue and margin.

Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

Entries due by April 14 and submissions must cover work from January 2025 to April 2026.

After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.

Revenues grew 5.6% in 2025, well ahead of rivals.

EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.

Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.

The brand is taking aim at the wealth gap, which they also call a health gap.

Bank's top global marketer will lead judging panel for sixth edition of awards.

Compensation policy will be voted on at AGM.

A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Publicis Media’s Spark Foundry was the incumbent agency.

A definitive list of the 20 most influential marketing leaders in Indonesia.

When you think about the brands you truly love, that fondness is often based on shared memories with others.

As more global brands pursue a “glocal” strategy in China, such as selling majority stakes to local partners to speed up digital, product, and cultural localisation, the question now is what lessons multinationals can take from the past and apply to the future.

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

A mother, marathoner, and Cannes-winning creative, the Publicis Groupe Japan group creative director finds meaning in balanced living.

The work from Flower Shop is ‘Wonderfully Unordinary.’

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.

EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.

Campaign asked the holdcos about requirements to be in-office.

A round-up of work that avoided tired tropes and opted for thoughtful storytelling.

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.

Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.

“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.

Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.

Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.

Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.

In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.

In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.

In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.

By the early 2020s, K-pop had moved past hype. Its future now rests on a global superfan economy marked by sustained engagement and long-term loyalty.

The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.

Entries are now open for Campaign’s Global Agency of the Year Awards. As agencies get ready to submit, global judges share what award-winning excellence really looks like.

BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.

In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.

Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

Wong has spent over two decades at the shop and most recently led the Singapore office as president.​

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.

Levi's, Publicis, INVNT, Mastercard, Tata Communications, H/Advisors, Lobby Hours, FedEx, Guzman y Gomez, Digital Turbine, PIABO Communications, AKQA, Singtel, Cheil Indonesia, Sqreem Technologies, Taylors Wines, GO Communications, and more, in our weekly collection of people moves and account news.

X’s pledge to limit access to Grok will not affect the Philippine government’s decision to block the chatbot, according to the acting head of the country’s cybercrime centre.

The hotly anticipated performance promises to have the world dancing—wherever they are.