Visa teams up with The Peak Tower to celebrate the Peak Tram's 125th anniversary
Visa has teamed up with Peak Tramways and The Peak Tower to celebrate the Peak Tram's 125th anniversary with its 'Visa loves The Peak' campaign which is running from July to December which offers various merchandise discounts, Douglas Young, founder of G.O.D. home lifestyle store, has created a new mascot — the cluddly 'Bobo the Bear' for snapshot lovers. Young said the bear's dragon tattoo "captures the boldness of Hong Kong".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?