Aug 30, 2011
Timberland's Earthkeeper 2011 initiative - 1600 trees planted
More than 150 global and regional ambassadors for Timberland, along with winners of its photo competition, celebrites, media representatives and PR agency PR People, have completed a week-long treeplanting initiative. The 2011 Timberland Earthkeepers CSR project planted 1600 pine trees in the Horqin Desert of Inner Mongolia during August. The event included these highlights:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Aug 15, 2011
Timberland pledges to plant two million trees in ...
Apr 23, 2010
Wwwins wins Timberland's digital in China
Just Published
1 day ago
‘I’m Worth It’: L'Oréal invites Chinese women to ...
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
1 day ago
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
1 day ago
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
1 day ago
Governance, safety, and risk around Gen AI are ...
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.