182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.
Companies must 'walk the talk', according to FMCG giant's global programme leader for gender equality and children's safe drinking water programme.
The brand has planted more than 10 million trees since 2001.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins