timberland
Timberland pledges to plant 50 million trees over five years
The brand has planted more than 10 million trees since 2001.
Timberland's Earthkeeper 2011 initiative - 1600 trees planted
More than 150 global and regional ambassadors for Timberland, along with winners of its photo competition, celebrites, media representatives and PR agency PR People, have completed a week-long treeplanting initiative. The 2011 Timberland Earthkeepers CSR project planted 1600 pine trees in the Horqin Desert of Inner Mongolia during August. The event included these highlights:
Timberland pledges to plant two million trees in Inner Mongolia
HORQIN - Timberland's Earthkeepers 2011 programme kicks off today in Horqin, inner Mongolia. A team of 140 will plant 1,600 trees in a two-day exercise across areas of China that have suffered severe desertification, due to excessive farming.
North Face owner to buy Timberland for US$2bn
GLOBAL - The Timberland Company, manufacturer of rugged boots for walkers and hip hop stars, has agreed to sell to VF Corporation, the owner of The North Face and Wrangler, for US$2 billion.
VIDEO: Timberland global marketing chief Mike Harrison
GLOBAL - Mike Harrison, global chief brand officer at Timberland, caught up with Campaign in Hong Kong to discuss the brand's success in China, CSR initiatives and target markets in 2011.
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Edelman Pegasus wins PR project for Timberland APAC
SHANGHAI - Timberland has appointed Edelman Pegasus to handle the communications strategy for its Earthkeepers programme across the region.
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