In a room decked out with the internet giant's latest innovations and VR gadgets, the panel tackled a range of issues including the quality of data, fragmentation, efficiency levels in programmatic and how to combat fraudulent traffic.
Jun 23, 2016
Photos: Roundtable on tech-driven marketing in China
Google feted 10 top marcomms professionals in Shanghai last month for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Mar 30, 2024
Google redefines ‘top ads’
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
Why otome is the new go-to for gaming collaborations...
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
The Knowledge
4 hours ago
Campaign Global Forecast Q2 2024: Tech brands' ad ...
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
5 hours ago
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
5 hours ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.