Surekha Ragavan
Mar 21, 2019

Photos: Formula 1 launch event in Melbourne

Questions for the teams were crowd-sourced via fan channels, and the event culminated in an ‘ultimate selfie’.

To mark the global launch of the Formula 1 F1 season, a major public event was held in Melbourne last week ahead of the F1 Rolex Australian Grand Prix 2019. The event was produced by Graffiti Experiential a part of WPP AUNZ in partnership with the Australian Grand Prix Corporation.

Twenty drivers and ten team principles took to Federation Square where thousands of fans gathered for meet-and-greets, in line with F1’s new approach of putting...

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