Please see Trust and Trump loom large at Financial Services Marketing forum for coverage from yesterday morning, and look for a summary of takeaways here Monday and in the next issue of Campaign Asia-Pacific.
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Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.