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The AMES (Asian Marketing Effectiveness and Strategy) Awards took place last night at the St Regis in Singapore, where 137 entries from 14 countries received accolades. Please see the related-article link a the bottom of the page for more details.
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In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
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