Ad Nut
4 days ago

Penguin invites readers to get lost in a book

Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.

After being a bit critical of Cheil the other day, Ad Nut is happy to have the chance to point to some beautiful work from the agency A gorgeous bus-shelter and print campaign for the book publisher Penguin in Hong Kong. Cheil's Hong Kong and Beijing offices both worked on the campaign.

As a lover of reading, Ad Nut appreciates the simple invitation to 'Lose yourself in a book', and the illustrations evoke the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Cathay Pacific ad showing same-sex couple 'banned': Reports
Premium
9 hours ago

Cathay Pacific ad showing same-sex couple 'banned': ...

Some in Hong Kong can't 'move beyond' homophobia, it seems.

Premium
AKQA's leadership changes in Japan
Premium
11 hours ago

AKQA's leadership changes in Japan

Yoichiro Basso has left the agency after two years, one of which was its strongest so far.

Premium
Connecting the dots in the TV ecosystem
Premium
11 hours ago

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

Premium
Icons or ink: Two ways to sell beer in Korea
Premium
11 hours ago

Icons or ink: Two ways to sell beer in Korea

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.