Benjamin Li
Mar 7, 2014

Lee Kum Kee hosts regional challenge for aspiring Chinese chefs

Nearly 50 aspiring young chefs from seven countries in Asia participated in a two-day regional Chinese culinary challenge sponsored by Lee Kum Kee. Themed ‘Legacy and passion: A new page in Chinese culinary art ’, the event took place at the Chinese Cuisine Training Institute in Hong Kong on 5 and 6 March. The century-old sauce brand organised the event to elevate industry standards and promote Chinese cuisine.

Related Articles

Just Published

15 minutes ago

Meta introduces AI-generated image variations and ...

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

10 hours ago

Don’t let your AI investment for advertising fall flat

AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.

11 hours ago

WPP’s Mark Read: Why 2024 will improve after Q1 ...

New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.

19 hours ago

Cat God takes calls to help Japanese gamers level up

RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.