Marketing
Staff
Oct 11, 2013

Justin Bieber makes surprise appearance at Adidas Neo store in Shanghai

About 130 lucky fans at the Neo concept store in adidas' Shanghai brand center enjoyed a surprise visit last Saturday by the brand's global style ambassador, Justin Bieber. The visit was orchestrated by local agency Hong PR. Bieber was visiting Shanghai for his ‘Believe’ world tour. Even the event's food and drinks featured the branding of the sports-inspired fashion label, which is positioned as offering accessible prices for teen and young adult buyers in China.

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