Oct 11, 2013
Justin Bieber makes surprise appearance at Adidas Neo store in Shanghai
About 130 lucky fans at the Neo concept store in adidas' Shanghai brand center enjoyed a surprise visit last Saturday by the brand's global style ambassador, Justin Bieber. The visit was orchestrated by local agency Hong PR. Bieber was visiting Shanghai for his ‘Believe’ world tour. Even the event's food and drinks featured the branding of the sports-inspired fashion label, which is positioned as offering accessible prices for teen and young adult buyers in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Just Published
Marketing
2 hours ago
All of STB’s multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
Marketing
2 hours ago
Beautiful swan conveys an ugly truth about plastic ...
The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.
Advertising
3 hours ago
Shopee launches partner program for five media agencies
Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.
Advertising
4 hours ago
TikTok spotlights Australia's creators in major ...
Several Aussies who have built big followings feature in the 'It starts on TikTok' campaign, by brand-experience agency Akcelo.