Justin Bieber makes surprise appearance at Adidas Neo store in Shanghai
About 130 lucky fans at the Neo concept store in adidas' Shanghai brand center enjoyed a surprise visit last Saturday by the brand's global style ambassador, Justin Bieber. The visit was orchestrated by local agency Hong PR. Bieber was visiting Shanghai for his ‘Believe’ world tour. Even the event's food and drinks featured the branding of the sports-inspired fashion label, which is positioned as offering accessible prices for teen and young adult buyers in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
How FMCG giants defied Covid downturn to up ...
Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.
WPP, Publicis and Unilever back industry-wide plan ...
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.
Indian media lobbies face-off against Google, ...
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Creativity is key to driving sustainable living
SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.