Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 11, 2013
Justin Bieber makes surprise appearance at Adidas Neo store in Shanghai
About 130 lucky fans at the Neo concept store in adidas' Shanghai brand center enjoyed a surprise visit last Saturday by the brand's global style ambassador, Justin Bieber. The visit was orchestrated by local agency Hong PR. Bieber was visiting Shanghai for his ‘Believe’ world tour. Even the event's food and drinks featured the branding of the sports-inspired fashion label, which is positioned as offering accessible prices for teen and young adult buyers in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 21, 2024
Creative Minds: Dou Chen wants to dine with her ...
Sep 30, 2016
Singapore-based fund to accelerate new content ...
Nov 13, 2023
Women to Watch 2023: Justine Leong, WhiteGrey
Just Published
45 minutes ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
1 hour ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
2 hours ago
How a cute fishball turned its frown upside down
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
.png&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Are brands right to allow machines to handle ...
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.