Gabey Goh
Jan 25, 2016

Insights into Asia's smartphone user personas: Vserv

Vserv, a smart data platform for mobile marketing and commerce has released its Smartphone User Persona Report (SUPR) 2015 for Malaysia adding to research on Thailand, Indonesia, India and the Philippines. The studies, conducted by Nielsen Informate Mobile Insights, delve into the differences among 'data guzzlers', 'dabblers' and 'app junkies'.

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