Sanjay Surana
Aug 2, 2018

In pictures: Marvel Studios' Ten Years of Heroes

How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.

To read about what went into the planning and execution of this event, see our case study here. 

Source:
CEI

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

PR Awards Asia-Pacific 2025: Winners announced

6 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Case study: Marvel Studios' Ten Years of Heroes exhibition
Aug 2, 2018
Sanjay Surana

Case study: Marvel Studios' Ten Years of Heroes ...

The effectiveness of marketing at exhibitions, through push and pull
Oct 16, 2024
Bernadinus Adi Pramudita

The effectiveness of marketing at exhibitions, ...

Where does Marvel go from here? No easy fixes after Jonathan Majors found guilty
Dec 21, 2023
Ewan Larkin

Where does Marvel go from here? No easy fixes after ...

For IWD, KFC Singapore takes on ‘pocket inequality’
Mar 4, 2025
Ad Nut

For IWD, KFC Singapore takes on ‘pocket inequality’

Just Published

Scrutiny over media trading will be a top story in next year, Campaign editors say
3 hours ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
19 hours ago
Gideon Spanier

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

Dentsu China unveils new media agency heads
19 hours ago
Staff Reporters

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

WhatsApp officially introduces ads in updates tab
19 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.