Benjamin Li
Mar 21, 2013

IN PHOTOS: Converse nurtures China's indie-rock culture with 'Get dirty gigs' music tour

Converse has just wrapped up its "Get dirty gigs" music tour in six cities across China and Hong Kong. Part of the brand's marketing campaign for its Spring 2013 'Well-worn' collection, the tour included two bands: emerging Hong Kong noise-pop outfit The Yours and well-respected Beijing punk band SUBS.

Independent music, and especially rock-n-roll, is rooted deeply in the heritage of Converse, according to the company, which said it has supported the independent music scene across China since 2008, starting with its 'Love noise' campaign.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

2 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

2 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

2 days ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.