Jenny Chan 陳詠欣
Jul 25, 2014

Has Madame Tussauds gone mad with a hyper-real version of an unreal cat?

Madame Tussauds Hong Kong said hello to a new Hello Kitty wax figurine yesterday as the museum's newest A-list "celebrity". The world’s most famous kitten, with her trademark frothy pink style, took four months to 'waxify' at a cost of US$232,250 (HK$1.8 million). The Madame Tussauds team worked with Sanrio Wave Hong Kong to ensure "total accuracy" of the icon. The attraction is known for sculpting realistic versions of real people, so this new addition boggles our minds a bit (sociologist Umberto Eco's term “the authentic fake” comes to mind). Yet we cannot dispute the hold the innocuous feline has over the psyches of many children, not to mention child-like adults (kidults), so we won't bet against it drawing crowds.

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.