Olivia Parker
Apr 17, 2018

Getty Images: Picture trends vary with country economics

As Getty presents its three creative trends for 2018 to a Hong Kong audience, senior creative director Masaaki Kobayashi discusses their relevance in Asia.

Pictures that fit into the theme of 'Conceptual Realism' will be trending this year, according to Getty (Credit: Mami Gibbs/GettyImages

Earlier this year, Getty Images unveiled three global trends it predicted for the commercial marketplace for 2018, based on data collected from over a billion searches on its website.

'Second Rennaissance' reflects audiences looking for 'painted portrait' style photographs that resemble classical art 'Conceptual Realism' describes a trend for visually entertaining photographs that look quirky or high-concept while 'Masculinity Undone' is about exploring alternative ways to describe men in visual imagery. 

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