Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Related Articles

Just Published

1 hour ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

2 hours ago

Rise 2024 conference: Marketing chiefs offer six ...

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

2 hours ago

What are ChatGPT, Copilot and Gemini saying about ...

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

23 hours ago

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.