DDB Beijing beats four finalist teams in inaugural Torch Awards
DDB Beijing is the grand winner of the New York Festivals 2014 Torch Awards, a competition designed for young creatives from around the world who are 25 or under. The winning team consists of three former DDB interns who stayed on after their internships last summer: copywriter Lucia Qiu, designer Rundong Liu and account executive Soup Tang. The young trio, also the only shortlisted team from China, honed their presentation for non-profit organisation Road Recovery with the campaign idea 'When We Were Young' together with mentor Chris Kyme.
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.