Bo is a bilingual journalist with experience in newspaper, magazine and new media reporting. Prior to joining Media in June 2010, Bo spent ten years as a reporter, feature writer, film critic, magazine editor and web professional in Beijing and New York. He graduated from Columbia University Graduate School of Journalism with a MA degree in 2007.
BEIJING - RenRen holding company Oak Pacific Interactive has issued an internal announcement confirming its advertising revenue has already exceeded RMB100 million (US$14.62 million) in the third quarter of this year.
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
BEIJING - Chien Hwang, currently head of the creative team at TBWA Beijing, has been appointed executive creative director of TBWA Shanghai, replacing Eddie Wong, who is leaving the industry after 20 years.