Staff Writer
Jan 15, 2013

DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012

K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.

BANK OF CHINA (HONG KONG): 54.8
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There were over 400,000 posts in local discussion-based media throughout the year. The issuance and public subscription of single, 3-in-1 uncut and 30-in-1 uncut commemorative banknotes in celebration of the centenary of the bank was the biggest hit of the year.

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