PR
Benjamin Li
Mar 27, 2014

Burberry launches Brit Rhythm fragrance in Shanghai

Burberry celebrated the launch Brit Rhythm for men with a performance by British boy band The Family Rain at its new three-storey flagship store in Shanghai. The event on 21 March drew over 300 guests including George Barnett (British musician and face of Brit Rhythm). Burberry partnered with Baidu on a digital sampling programme; fans signed up to receive a scented temporary tattoo in the shape of the fragrance's bottle.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Airbnb slashes spend in permanent shift from performance marketing to brand

1 Airbnb slashes spend in permanent shift from performance marketing to brand

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

2 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

Here are your 2021 Spikes Asia Awards winners

3 Spikes Grand Prix and special awards announced

'Extinction date' packaging design wins gold at Young Spikes integrated competition

4 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

6 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

The Philippines' top 100: Consumption brands stumble

7 The Philippines' top 100: Consumption brands stumble

'Here today, gone tomorrow' wins Young Spikes film gold

8 'Here today, gone tomorrow' wins Young Spikes film gold

OMG takes group approach to new Hong Kong leadership

9 OMG takes group approach to new Hong Kong leadership

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

10 How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

Related Articles

Burberry heralds 'A new awakening' in CNY campaign
Advertising
Jan 20, 2021
Ad Nut

Burberry heralds 'A new awakening' in CNY campaign

Why Burberry’s problems should scare all luxury brands
Advertising
Jul 27, 2020
Daniel Langer

Why Burberry’s problems should scare all luxury brands

Burberry kicks off global media review
Media
Jan 21, 2020
Gurjit Degun

Burberry kicks off global media review

What's ailing Burberry in Asia-Pacific?
Marketing
Jun 17, 2016
Byravee Iyer

What's ailing Burberry in Asia-Pacific?

Just Published

Google shatters hopes of replacing cookies with independent identifiers
Digital
1 hour ago
Alison Weissbrot

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

Here are your 2021 Spikes Asia Awards winners
Advertising
2 hours ago
Staff Reporters

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

Samsung upcycles handsets to support fight against wildlife poaching
Advertising
8 hours ago
Fayola Douglas

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

The unlimited potential of live storytelling in sports marketing
Marketing
8 hours ago
Lizi Hamer

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.