Brand 'World Cup': Japan's Sony vs. Colombia's Avianca

Promoting its Brand Asset Valuator (BAV), a long-running quantitative study that tracks 50,000 brands in 51 countries, Y&R has prepared a series of head-to-head brand comparisons that parallel matches in the FIFA World Cup. This time, in advance of a match early tomorrow morning (Asia time) Japan's Sony squares off against Colombia's national airline Avianca. Stay tuned for future matches in the coming weeks.