BMW hosted a series of experiences for 500 guests at Ritz-Carlton Hong Kong last Friday to launch the new flagship 7-seater SAV X7, the 8 Series Coupe and the BMW Excellence Club membership programme. The Excellence Club is a group of BMW Luxury Class model owners who get access to member-only privileges.
Targeting high-net-worth customers, the brand designed experience zones to tap into lifestyle elements such as fashion, personal grooming, wine, and home furnishing. “The...
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