Oct 9, 2014

Altered icons urge women to check breasts as often as social accounts

DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See http://bit.ly/logosagainstcancer for information.

Creative Agency Credits:<br />
Neil Johnson, Chief Creative Officer<br />
Joji Jacob, Group ECD<br />
Thomas Yang, Deputy ECD<br />
Marcus Lim, Art Director/Illustrator/Designer<br />
Yuanheng Gao, Senior Copywriter<br />
Rowena Bhagchandani, Managing Director

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