Surekha Ragavan
Jul 19, 2019

80% of all spirits and alcohol consumed in China is with a meal: MHD China

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

Moët Hennessy Diageo MHD is responsible for some of the world’s best-selling spirits, wines and champagnes. But in China, where the market is dominated by local brands, reach and awareness is very much needed for imported spirits. 

Andrew Khan, vice president of marketing at MHD China, is on course to use experiential and events as mediums to educate, recruit and convert. 

How important are experiential marketing and events in your...

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