Byravee Iyer
Sep 19, 2014

Y&R acquires ad agency in Mongolia

ASIA-PACIFIC - Y&R Advertising acquired a majority stake in MCS Holding LLC, a creative advertising and research agency in Mongolia, making it the country's first majority-owned international agency.

The agency will be headed by Tuul Perevsuren
The agency will be headed by Tuul Perevsuren

MCS Holding's creative and research Unit was established in 2009 and provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients include MCS Asia-Pacific Brewery, Herbalife, JTI and Dell. 

The research business will be affiliated to global research consultancy, TNS. “Mongolia presents a strong opportunity for our clients, who are keen to understand more about their consumers," said Chris Riquier, TNS CEO for APAC. "We were the first international research consultancy in many markets across the region, including Myanmar in 2013, and we are pleased to partner with Y&R to be first to establish a presence in Mongolia.”

Y&R Mongolia will continue to be headed up by managing director Tuul Purevsuren, reporting to Y&R Asia President Matthew Godfrey.

MCS Holding is one of Mongolia’s largest conglomerates with interests in energy, infrastructure, information communication technology, food and beverage, apparel, wholesale and retail, real estate and mining.

 

Tags

Related Articles

Just Published

1 hour ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

3 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.