Byravee Iyer
Sep 19, 2014

Y&R acquires ad agency in Mongolia

ASIA-PACIFIC - Y&R Advertising acquired a majority stake in MCS Holding LLC, a creative advertising and research agency in Mongolia, making it the country's first majority-owned international agency.

The agency will be headed by Tuul Perevsuren
The agency will be headed by Tuul Perevsuren

MCS Holding's creative and research Unit was established in 2009 and provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients include MCS Asia-Pacific Brewery, Herbalife, JTI and Dell. 

The research business will be affiliated to global research consultancy, TNS. “Mongolia presents a strong opportunity for our clients, who are keen to understand more about their consumers," said Chris Riquier, TNS CEO for APAC. "We were the first international research consultancy in many markets across the region, including Myanmar in 2013, and we are pleased to partner with Y&R to be first to establish a presence in Mongolia.”

Y&R Mongolia will continue to be headed up by managing director Tuul Purevsuren, reporting to Y&R Asia President Matthew Godfrey.

MCS Holding is one of Mongolia’s largest conglomerates with interests in energy, infrastructure, information communication technology, food and beverage, apparel, wholesale and retail, real estate and mining.



Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.