Surekha Ragavan
Apr 26, 2019

Yes, VR can be used in pre-production too

VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.

The 185m-projection wall at the Salesforce World Tour in Sydney

Virtual reality VR are not uncommon at trade shows and events where consumers can immerse themselves in an experience or product. But will it also change the way events are designed and developed behind the scenes

Sydney-based brand experience agency The Company We Keep TCWK champions the use of VR in pre-production, allowing organisers to immerse themselves in the virtual venue to see how things will look to scale prior to the event. The agency...

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