Faaez Samadi
Jun 3, 2019

Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”

Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.

On her 82nd day as APAC CEO of Wunderman Thompson, Annette Male sits down to explain just what has been going under the hood of one of adland’s most eye-catching new agencies. Unsurprisingly, it’s been pretty busy.

Male has already managed eight of 11 market visits, talking to people at all levels of the agency to decide what Wunderman Thompson APAC is going to be. A very significant part of this, she says, was getting...

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